What's on the horizon for the Latino book market?

The Latino book market was flourishing until the economic downturn hit. Every well-established, conglomerate publisher had its own imprint dedicated to publishing Latino-themed books in English and Spanish by a wide spectrum of authors. As the economy continued its downward spiral, these imprints were among the first to go, so the number of books geared toward Latino readership being published declined.

Slowly but surely, the Latino book market is coming out of this stagnation period. Once the economy improves, the demand for these books will climb again and there will be a phenomenal increase in the number of Spanish and English traditional and e-books published in the next decade.

One of the most popular genres among Latinos has always been and shall continue to be women's fiction, suspense thrillers, and literary family dramas. Latina readers love sinking their teeth into a well-written romance novel full of sexual tension, while their male counterparts are more prone to pick up mystery and suspense thrillers. Since family is extremely important to Latinos,compelling family dramas, ala Isabel Allende and Oscar Hijuelos, will always be welcomed with open arms. In the nonfiction arena, self-help books have always been of interest to Latinos. Twenty-first century Latinos really want to improve their lot in life. They are concerned about their health, so they crave health and diet books. They want to advance in their careers and climb the corporate ladder, so naturally business-related books are of special interest to them. Latina women are interested in reading books about how they can improve themselves, their relationships, and how to be more organized. The future looks rather promising for the Latino book market. I predict that the unfair Latino stereotypes of the past will finally be shunned paving the way for a new breed of male and female Latino characters in fiction and narrative nonfiction. Latinos are moving up in the world and should be depicted as such. In the future, as a literary agent and publishing consultant who specializes in the Latino book market, I hope to see Latinas portrayed as CEO's of their own companies or brilliant nuclear scientists. On the other side of the fence, I would love to read about a Latino "James Bond" or "Bill Gates."


"tu ne cede malis sed contra audentior ito "

Latin Man

Savvy Literary Agency

A Vertical of Ascendant Group
  • Agency client Dr. Lawanda Gladney "The Emotional Wellness Doctor" signs a deal with Ben Bella Books
  • We are happy to welcome Vice President of The Miami Heat Eve Wright on board as a new client
  • We are happy to welcome "The CEO Couple" Ed and Ellen Schack as a new client

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Submission Requirements

A Vertical of Ascendant Group
  • Business/Self-Help Authors:
    Book overview, social media statistics, career highlights, target market, and previous media placements (minimally) a full book proposal (preferred)

  • All other non-fiction authors:
    A full book proposal

  • Fiction, Suspense, and Thriller authors
    A completed first draft of the entire manuscript and overview query letter

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